Is online tracking like Free Beer?
No, Free Beer is --Free BEER!. It gets your attention. However, understanding why you should protect your families information is also worthy of your attention.
For example, allowing online tracking of your family can reduce their freedom and safety. Why trade freedom for the promise of safety when it can never truly be delivered? One thing is for sure, fearful people that fear everything and everyone will always be in fear of something "They are the weak link" that all attacks will focus on ( let them remain in fear) they should fear themselves.
We have nothing to fear but fear itself "Franklin D. Roosevelt" In other words, fear turns the collective power over to those that are unethical short sighted and greedy often using fear to control others. Tracking your movements is wrong, its like a bad relationship gone really bad. Internet tracking is part of ecosystem of data collection. Within this ecosystem, anonymized online data can be merged with personally identifiable information about you (information that you may have volunteered on a form, in an app or that was collected offline) to build a surprisingly detailed profile of you.
These profiles have the potential to interfere with your life offline, and can contribute to unfair practices by being improperly used for price discrimination, decreased creditworthiness, more expensive insurance coverage or unfavorable employment or health reports.
While these instances are not widespread yet, they do illustrate the potential depths of what is happening behind the scenes and outside of your control.
This may be the hidden cost of "FREE"